View all news articles

Make a Lasting Impression with Starís New White Hot Look

Star MicronicsEdison, NJ Ė April 8, 2014 – No detail goes unnoticed when it comes to image and brand. Many stores go to great pains to create a specific aesthetic with their layout or design to convey the mood of the store. Whether a store is quirky, rustic or artsy; shoppers will identify the look of the store and associate it with their brand. To help retailers make a lasting impression, Star is excited to announce the release of its new white color option on select printers. With clean lines and smooth white tone, Starís white printers emulate the look of tablets and other mobile devices commonly used by retailers operating in a mobile point of sale environment. With a sleek streamlined look, Starís white printers can be displayed prominently on a counter without creating disconnect from the storeís brand and visual identity.

"Image branding positively impacts retail store sales and drives customer loyalty," says Christophe Naasz, Director of Business Development at Star Micronics. "Starís white printers accent store dťcor and convey the values of the retail brand visually."

Starís new white color option is available for select TSP100 and TSP650II models of thermal receipt printers. Please visit for additional information.

About Star Micronics America

Star Micronics America, Inc. is a subsidiary of Star Micronics Company Ltd., the second-largest small printer manufacturer world-wide. Star Micronics also manufactures audio components, high-precision machine tools, and precision parts. Star Micronics Company Ltd. is ranked as one of the Top 50 "Most Stable" Japanese companies on the Japanese Nikkei. For more information, contact us.