M-S Cash Drawer Strengthens POS Offerings with Avery Berkel

Pasadena, CA – November 14, 2008– M-S Cash Drawer, a leading value-added distributor of POS systems and peripherals, has announced an agreement to distribute retail scales and software from Avery Berkel. Under this agreement, M-S Cash Drawer will distribute Avery Berkel’s line of retail scales; including both the label printing and POS scales.

Included in this exciting product arsenal is the recently introduced Model IM Scale, which won the covenant BDI Industry & Genius Award for Product Design in 2007. The IM is the first in the industry to offer USB ports (2) , standard Ethernet, and Wi-Fi as an option. We are also privileged to carry the 67xx series scales which easily interface with most electronic cash registers (ECR) or POS systems (point of sale). All scales will be available to value add resellers throughout the United States and Canada.

“Avery Berkel is known for designing innovative products that enable users to achieve profitability in the fresh food business,” stated Paul Masson, CEO of M-S Cash Drawer. “Avery Berkel has developed a strong following in the reseller channel and we are excited to offer their quality weighing solutions.”

“We are excited to have the M-S Cash Drawer team as a business partner. We are confident that with their vast experience within the retail space combined with our industry leading weighing solutions we are certain to accomplish the mutual goal of making our customers lives easier” David Cone, GM of Avery Berkel North America.

About M-S Cash Drawer

M-S Cash Drawer is a leading manufacturer of cash drawers and distributor of a full line of point of sale systems and peripherals. Founded in 1974, M-S Cash Drawer manufactures one of the oldest and most reputable brands of cash drawers in the market today and through our distribution operations carries a large inventory of point of sale systems and peripherals to handle your needs. M-S Cash Drawer is an authorized distributor of premiere brands such as Star Micronics, Honeywell, Samsung Bixolon, EloTouch, Pioneer POS, ProTech Systems, UnyTouch, Datalogic, ID Innovations, Ingenico, and ID Tech.

About Avery Berkel

So, who is Avery Berkel?

  • Nearly 300 years of retail weighing solutions experience
  • Quality standard within POS weighing applications
  • First to market a PC retail scale in 1997
  • Focused on “game changing, value add products” designed to make your life easier
  • Retail and Food Service solutions

We have a very broad array of products – one that is sure to fit your needs. We just recently introduced another class leading solution for those that require fewer scales but still need the features, the Model IM scale that delivers incredible value through many unique features while at a class leading price.

Avery Berkel has a team of people ready to assist you in configuring these scales in a manner that will make maintaining them a snap! Quickly change label formats or pricing in an effort to reduce “shrink” ~ all from a centrally hosted computer. We offer out of the box or custom software solutions. Avery Berkel your one stop for retail and food service weighing solutions.